Clarion Launches New Summer Sales Promotion Program for Popular 12V Models
Cypress, California, (June 18, 2014) – Clarion Corporation of America announced today the launch of a tri-level sales and marketing program designed to promote several of its popular 12V automotive electronics systems and accessories during the summer driving season.
The new program nicknamed “The Sizzling Summer Promotions Program” includes an aggressive consumer mail-in rebate portion for some of Clarion’s hottest in-dash navigation and multimedia models as well as the award-winning SRG line of speakers. In addition, the program will award authorized Clarion Dealers with exclusive incentives to purchase select Clarion models during the duration of the promotion while providing authorized Clarion Distributors’ sales staff with incentives designed to help them promote the program to retailers and dealers that purchase Clarion products through the distribution channel.
“We are quite excited to launch this exclusive summer promotions program,” stated Frank Pierce, Vice President of Retail Sales for Clarion Corporation of America. "We rarely have the opportunity to engage Clarion dealers, distributors and end-use consumers together at the same time so we are looking forward to a great response from everyone involved within our sales and marketing channels especially given the fact that Sizzling Summer Promotions Program includes many of our latest and greatest products.”
The end-user rebate program is valid for nearly three months starting on June 16, 2014 until September 14, 2014. All eligible products must be purchased from authorized Clarion dealers or retailers between those dates and the rebate forms will be accepted 30-days past the promotion’s expiration date until October 14, 2014. The program is designed to award consumers who purchase any Clarion In-dash Navigation systems with $100 Visa® gift cards while those who purchase the VX404 in-dash multimedia system will receive $50 gift cards. End-users purchasing select SRG speaker models will be eligible for a $10 gift card on each model. To qualify for the mail-in rebate, consumers will need to fill out a simple form online and e-mail to Clarion or print a copy to complete and fax to the company. Proof of purchase to accompany the form includes a copy of the receipt and the original UPC label from the product package. There is a limit of two rebates per household.
The incentives available exclusively to Clarion’s authorized dealers and distributors as part of the Sizzling Summer Promotions Program are designed to support the above-mentioned products and are valid for two months from June 16, 2014 until August 17, 2014. Details of these programs are available only to Clarion dealers and distributors directly through Clarion’s retail sales organization.
Headquartered in Cypress, California, Clarion Corporation of America is a subsidiary of Japan-based Clarion Co. Ltd, which has been a consolidated subsidiary of the Hitachi Group since 2006. Clarion has been an international leader in car audio and electronics since 1940. The company is engaged in the research, development, engineering, design, manufacturing, sales and marketing of mobile entertainment, navigation, infotainment, communication, safety and security products for the automotive, marine, recreational vehicle, commercial fleet and heavy industry environments. Clarion has been the recipient of numerous excellence awards for design, innovation, support, manufacturing and product reliability from independent organizations. The company has marketing and sales affiliates in Europe, North and South America, Asia and Australia. Clarion is located on the web at www.clarion.com.
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