The key to gaining competitiveness in the true sense is for Clarion and its business partners understand each other’s total strategies for business, technology and marketing, and enhance their teamwork. We aim to establish a genuine WIN-WIN relationship with our business partners through open and fair transactions that contribute to the creation of products with higher added value and strengthen our competitiveness. In addition, we established the “Green Purchasing Guidelines” as part of our environmental protection activities, and are promoting eco-friendly purchasing activities.

Clarion aims to conduct open and fair transactions with its suppliers at all times backed up with sensible and sincere attitudes. Currently, we strive to select our business partners by putting importance on their approach to the environment and CSR in addition to their quality and R & D capability. Furthermore, we actively seek new business partners both domestically and overseas in order to expand our global procurement/ purchasing activities to 12 Group manufacturing companies in nine countries around the world. We aim to establish relationships with our business partners valuing communication with each other and sharing our strategies whereby we can improve each other’s competitiveness.

Quality/Cost/Delivery

Enhancement of purchasing policies based on R & D capability, environmental protection, and CSR

Reduction of total purchasing costs for materials and services

1. Quality Improvement Activities

2. Reform of Purchasing Processes

3. Delivery Date Compliance Activities

4. Establishing Strategic Partnerships

5. Promotion of CSR

6. Promotion of Green Purchasing

Cooperation with our business partners is essential for the promotion of CSR-oriented purchasing activities. Clarion holds a briefing session on our purchasing policy every year, in which we provide explanations of the policy and call on our business partners to cooperate with our efforts to promote CSR and consider the environment. In February 2007, we held one such briefing session in Japan and 168 companies attended. Then in March, we held another briefing session in China, which was attended by 86 companies.