Clarion’s Corporate Vision states that “we will create products that emphasize “Fresh Feeling of Safety” and “Fresh Pleasure” and provide excitement and satisfaction to our customers.” In order to materialize this vision, it is necessary to make everyone within our organization aware of the importance of compliance with laws and regulations and meeting customers’ needs, and then to implement activities that do meet those requirements. Thus Clarion has declared that its basic quality control policy is to “maintain and enhance customer confidence and satisfaction.” We are aiming to increase the value of Clarion’s presence in society by promoting quality control in accordance with this basic policy.

It takes a long time to win the trust of consumers in a company but to lose it is so easy and quick. Recently, there have been numerous scandals related to quality control that led to a loss of consumer confidence and trust in the companies involved, causing negative impacts on their management to the point where their very existence was threatened. This situation has become a matter of concern in our society. Clarion believes that our employees take pride in building up customer satisfaction in each and every one of our products in order to ensure customers’ trust and confidence in our company. For this reason, Clarion has positioned quality control as the most important management indicator for its business.

Clarion has established a quality assurance system not only for our aftermarket products but also for OEM products to meet the requirements of car manufacturers, who are our customers. As part of these efforts, we acquired certification of ISO/TS16949 based on ISO9001, which is an international standard for the requirements of domestic and overseas car manufacturers in a quality control system specifically for the automotive business. In fiscal 2006, all of the Clarion Group’s manufacturing companies acquired the certification.

Clarion considers, for further assurance of its quality management, the processes of receipt of purchase orders, product planning, product design, process design, and production to be the major processes necessary for embodying the orders and needs of our customers into products. To that end, we conduct Customer Requirements Reviews and Design Reviews at each key stage in these processes. Moreover, we promote quality enhancement by keeping these processes in embodying the ordered products and support processes such as education, training, and administration activities closely linked to each other.

Clarion strives to be able to develop and offer technologies and quality that promises “Feeling of Safety” and “Pleasure” to our customers by ensuring that the various processes function as an organic whole and are appropriately maintained within the framework of the quality management system.

We make efforts to accurately comprehend and respond to the views and requests from our customers.

It is important to develop systems for the smooth and efficient processing of these views and requests as they are valuable information resources for assessing the needs of our customers, more than just complaints for improved services and/or quality of products. We have developed systems and organizations to share information within the company and the Group and to reflect that information in products and services. To name a few examples, we issue Customer Reports summarizing and putting together the views of customers, and the CS Conference where we discuss improvements to CS functions and sales systems, and meetings on service related issues such as repairing and servicing systems are held every month. In fiscal 2006, we constructed an Intranet that includes the group companies and share the views of our customers throughout the entire Clarion Group, both domestically and overseas. One example of a feature improvement of a product resulting from the views received from a customer is the operating sound of HDD navigation systems. We received an inquiry from a customer about whether it was possible to turn it off, as “the sound of the HDD navigation system wakes up our child when he is sleeping in the car.” In response to this inquiry, we added a sound On/Off feature for the 2007 models onward. In this way, customers’ detailed suggestions are reflected in product improvements through our system of input/feedback.