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The “Clarion+Jamiroquai Campaign” Website

Coming to a computer screen near you on Friday, February 23, 2007, this exciting new website puts you in the virtual driver’s seat, where you can navigate your way to music videos featuring Jamiroquai and a host of product and other information — all individually tailored to you wherever you live in the world.

Seeking to further boost global recognition for its brand name, Clarion Co., Ltd. (President: Tatsuhiko Izumi) kicked off the "Clarion Global Brand Campaign 2007" this February. At the heart of this campaign to let the world know all about the Clarion brand and “Human Mobile Music Media Interface Clarion H.M.I." brand slogan will be the Clarion+Jamiroquai Campaign Website (http://hmi.clarion.com).

Clarion + Jamiroquai Campaign Website

Clarion+Jamiroquai Campaign Website Features

As the face for 2007 of the Clarion brand, Jamiroquai drives home the music with "Feel So Good" in the videos, while band front man Jay Kay drives home the car — the blue Clarion H.M.I. Moray concept car created by world-famous Italian designer Giugiaro.

Visitors to the site are put at the controls of a virtual driver’s seat, which they can use to navigate their way through four portals: “Concept,” “Product,” “Gallery” and “Special!” Clicking on each button transports visitors to the destination of their choice via a virtual car navigation system monitor.

Choice of background music from among three original "Clarion H.M.I." brand slogan themed tunes (or no music).

Choice of viewing the site in English, Japanese, German, French, Italian or Spanish (only English will be available on February 23, with the others languages to be added soon after). In addition, via the "Product" portal, links are being planned that will bring visitors to the Clarion site in their own country, where they will be able to view product introductions and other information in their own language.

In order to maximize media coverage and net traffic for the launch of the new site, thanks to an exclusive sponsorship tie-up with the CNN.com International Edition, clicking on Clarion banners and other links appearing on the CNN.com "Motoring" page (http://www.cnn.com/motoring), an all-new car information page which also makes its debut on February 23, will lead visitors directly to the Clarion+Jamiroquai Campaign Website.

The Clarion Global Brand Campaign 2007 is one more step in the company’s quest for broader global marketplace recognition of its brand name that began one year ago with the launch of the new global Clarion brand in January 2006.

The choice of Jamiroquai as standard bearer was an easy one: International icons in the music field, Jamiroquai’s look and sound uniquely capture the spirit of the ideal integration of music, information and mobility embodied in the “Clarion H.M.I.” brand slogan. Clarion aims to make its brand an international icon in its field as well.

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