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Clarion CAN, so you CAN…

It’s well acknowledged in the trade - and increasingly amongst consumers - that the proprietary multiplex wiring system and electronic data transfer techniques in newer cars can seriously inhibit the upgrade to current aftermarket ICE.

“The problem is only going to deepen,” comments Graham Case, Clarion (GB) General Manager, Aftermarket, “and it will continue to restrict local marketing to owners of newer cars unless the appropriate CAN converter interface is available.”

Clarion’s development division already offers an extensive range of CAN converter fitments which will customize CAN-Bus equipped cars with the latest audio and multimedia line-up from Clarion and further development will see the range grow.

Graham Case continues: “Satnav has added a new dimension to the interface issue, but the latest navigation technologies from Clarion can be incorporated by installing a compatible Clarion CAN converter to handle all the required signals.

Double DIN deals

Case also highlights the opportunity for increased business in double DIN fitments:

“Talk about the end of the recession is all very well, but our market will continue to be very tough”, he says. “What’s more, focusing on sales in the traditional enthusiast sector means missing opportunities in a wider marketplace, which we encourage all our dealers to address…particularly in 2-DIN upgrades.”

With more than 60% of all new vehicles sold in Europe including a larger dashboard installation space for ICE than the standard 1-DIN size, Clarion is well-equipped to help its dealers attract a double-DIN sales opportunity – both audio and multimedia - with bespoke mounting brackets for 29 different car manufacturers and its new product line-up.

Specifically, on the audio front, the Clarion CX609E offers a very appealing, feature-rich double DIN upgrade with an OE-style appearance.

To provide a professional fitment and seamless integration of Clarion components in a 2- DIN spaced slot, Clarion has developed a wide range of car-specific mounting brackets. To help the installer, all brackets are supplied with detailed mounting instructions and diagrams for each car. All fixing materials are included with each bracket.

For more information on Clarion’s CAN-bus and double DIN products, and specific fitment advice, contact Clarion on 01793 870400, amsales[at]clarion.co.uk or visit www.clarion.co.uk.

Chris Hodges, Clarion Press Office.

Tel: 01491 411777. E-mail: clarion[at]mph.co.uk

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