Efforts for Eco-Friendly Products
■ Development of Eco-Friendly Products
Clarion implements self-imposed environmental assessments from the development stage using standards for 8 assessment criteria. We aim to develop products with less environmental impact (Eco-Friendly Products) through LCA (life cycle assessment) approach whereby total environmental impact is assessed throughout the entire life cycle.
We also address the issues necessary to comply with the RoHS Directive of the EU and other domestic and overseas laws and regulations, as well as requirements of car manufacturers. Together with these efforts and promotion of Green Purchasing, among others, we eliminate prohibited substances and promote use of eco-friendly materials and components from the development stage.
■ Display of the Clarion Eco-Mark
To develop and offer eco-friendly products, Clarion conducts the environmental impact assessment, which is comprised of the following 8 criteria; lighter weight, longer lifespan, better recyclability, easier disassembly, more eco-friendliness, better energy efficiency, better providing of information, and better packaging material. For the products which meet our own criteria the “Clarion Eco-Marks” are displayed on them.
● Examples of products with the “Clarion Eco-Mark”
■ Compliance with REACH Regulations
The REACH (Registration, Evaluation and Authorization of Chemicals) Regulations aim to put obligation of safety assessment of practically all chemicals in distribution within Europe and registration and evaluation of them. The regulations came into force in June 2007. They expect to minimize the impacts from chemical substances to the environment and human and to more clearly identify responsibility of enterprises with respect to administration of these substances through compliance with them. Clarion promotes activities of identifying the chemical contents with use of JAMA sheets∗.
Furthermore, Clarion promptly laid out voluntary standard to ban content in components of phthalate ester 4 which is listed in REACH Regulations Annex XIV in an effort to reduce substances with environmental impacts.
∗ JAMA Sheet: Data sheet for ingredient analysis survey standardized by JAMA (Japan Automo bile Manufacturers Association, Inc.) and JAPIA (Japan Auto Parts Industries Association)
■ Eco-Drive Assisting Functions
Clarion has developed navigation features such as “Save-energy Route Search” to find the route that uses the least fuel from anticipated driving patterns and terrain information. Another such navigation feature is “Eco Drive Advice.” By making drivers engage in “ecofriendly driving” having fun at the same time, Clarion wants to realize energy-saving and safe driving, leading to reduction of CO2 emission.
Searches for most fuel-efficient route based on various criteria
■ Promotion of Green Purchasing