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Clarion and Nokia Team Up on Connected Car Technology

Tokyo, Japan (June 22, 2010) – Clarion Co., Ltd., a global leader in car audio and electronics, and Nokia Corporation, the world’s leading mobile device producer today announced that they are collaborating on Terminal Mode, a technology that will enable a totally new way of mobile devices and car infotainment systems to seamlessly work together. Both companies say this collaboration will further boost the development of next-generation smart car infotainment systems.

Through this partnership Clarion aims to develop the smartphone interface that Nokia and Consumer Electronics for Automotive, CE4A are proposing as industry standard, as well as to build an application service business for in-car devices utilizing the Ovi Store application service by Nokia. Clarion is also targeting accelerated development and greater commercial dominance of in-car information systems for the Europe and North America markets where Nokia has a strong presence, as well as China and other emerging markets.

“By integrating the Terminal Mode technology into in-car information systems such as car navigation developed by Clarion, we will be able to bring to customers the vast array of applications and services available to smartphones on in-car devices. The integration of in-car devices with smartphones will provide better user experiences for consumers and lead to radical changes in in-car information systems,” says Tatsuhiko Izumi, president of Clarion.

“Through a stronger collaboration with Nokia and NAVTEQ, which supplies map information for our car navigation systems in overseas markets, it will be possible to utilize smartphone functions and services for in-car information system functions and support services such as intelligent transport systems (ITS), advanced driver assistance systems (ADAS), and navigation coordination.

“Nokia believes that Terminal Mode is an ideal base for industry innovation, allowing existing and new kinds of services to be extended into the car,” says Vesa Luiro, Automotive Director at Nokia. “We are already committed to collaboration with the automotive industry and this alliance with Clarion will further improve the user experience in the car and enable consumers to access their favorite internet services and smartphone applications, wherever they are.”

The NX500 is newly designed for 2010 and PAS states in its review, “my hat is off to the folks at Clarion who obviously took their customers feedback seriously, and developed a product that is far superior to the one it replaced.”

With key features such as a built-in navigation system, built-in Bluetooth hands-free calling, superior iPod and iPhone connectivity, and HD radio capabilities with iTunes tagging, PAS says the NX500 "could easily become the cornerstone in a great system."

The NX500 is available at specialty retailers nationwide at a suggested MSRP of $999.99. Click on the links below for more information on the NX500 or for the full product review.

About Clarion

Clarion Co., Ltd., headquartered in Tokyo, has been a consolidated subsidiary of Hitachi Group since 2007. An international leader in car audio and electronics since 1940, Clarion is involved in the research, development, engineering, design, manufacturing, sales and marketing of vehicle entertainment, navigation, communications and security products for the automotive and recreational vehicle environments. Clarion has over 10,000 employees worldwide and 12 factories in 10 countries, with marketing and sales affiliates in Europe, North and South America, Asia and Australia. Clarion is located on the web at www.clarion.com.

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